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The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they name their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words amounts to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number attached to a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That single fact carries more practical value than any amount of styling copy, and it is the through-line of this explainer.

The system runs further than the flagship alone. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, spelled out

Read the number in the name, add the word inches, and that is the width you get. That is the system in full, applied consistently yves saint laurent enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains how the brand can run four sizes of a single silhouette without creating confusion.

What the number does not tell you

Width is one dimension out of three, and the other two do not scale with it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. In practice that means stepping up a size gives you a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. The number places the bag on a scale; the specification is what tells you how it behaves.

The Margaux Shoulder 12, the place the rule bends

One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number serves as a family size rather than a literal external measurement. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.

What each width will actually carry

The step most guides omit is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches live. Ten inches is the standard small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the line’s most versatile width and the one most buyers settle on.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.

Price tracks width, but material moves faster still

Size and price track each other, though not as aggressively as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs roughly $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in larger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The unnumbered bags

A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are orientation markers, habitually read as north-south for taller shapes and east-west for wider ones.

Making the decision from the inches

A literal sizing system proves itself because you can test it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually performs better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.